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Six Days To Delivery
Deciphering Westerly & Smith
Bluesin Technology
Nailen Witt Group
MQX Electronics
   
 
 
 
 
Six Days to Delivery

Peter, leader of the competitive intelligence team, receives an urgent assignment from his manager, Ramesh. They have six days to complete a competitive intelligence analysis for a possible innovative product move by Acme Technologies, an aggressive competitor. They will present the results to a senior management team headed by Sally, who is Vice President of Product Development. It is a tough assignment and senior management expects answers. The pressure builds each day as they struggle to agree on how to approach the project, make sense of the competitive environment, navigate the corporate politics and, finally, present a meaningful conclusion. This series of three columns covers how they accomplish their task. Each column describes two of the six days of pressure packed activity and decisions. The individual days of the case study are available on the Competitive Intelligence Case Studies blog. Click on the links in the table below to read the case study or commentators' responses.


Download PDF versions of the case study - Days 1 & 2, Days 3 & 4, Days 5 & 6

Download the complete "Six Days to Delivery" case with entire set of August Jackson commentary in a single file.  download


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Case Study Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Getting the Assignment Deciding the Plan Meeting the Sponsor Deciphering the Data Testing the Interpretation Delivering the Conclusions
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